Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360.
But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!!
The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes. Finally after repeated attempts, they get pissed off, give up and don’t end up buying anything.
Don’t believe this is happening with your shop?
If you take a moment to look at the search keywords that people use to arrive at your online store, you’ll inevitably discover a bunch of searches for “YourStore.com coupons” or “YourStore.com Promos” etc…
It’s human nature. If you …
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